In November, we announced the beginning of the Operation: Winchester Phase Two project. In Phase Two, we teamed with Staten Island Project Homefront, which ships care packages to troops overseas. We had hoped to send half a dozen or so copies of Supernatural Season 1 DVD sets to Project Homefront to be included with their packages, and asked fans ( Read more... )

Thank you so much to everyone who has donated to Operation: Winchester's Phase Two! We're joining with Project Homefront, who will send Supernatural DVD sets in care packages to troops overseas -- for free! All we have to do is buy the DVDs and send them to Project Homefront.

In order for the DVDs to reach Project Homefront in time for their ( Read more... )

From the Supernatural convention in Chicago today, we got this snippet:

* Master Sergeant Kevin Wise, a Special Forces soldier, presented the guys with a letter from General David Petraeus, commander of the Multi-National Force in Iraq, as well as honorary Special Forces coins from his unit. Supernatural is the most requested DVD among armed ( Read more... )

[Note: this project was supposed to be launched early this week, but was delayed while we were all concentrating on the WGA strike. It's been a pretty huge week for fandom, and there's even more in the works!]

Today, we're kicking off a new project that's like nothing we've done before. In fact, we're not sure it's ever been done before:

Welcome to ( Read more... )

There's an exciting opportunity in the works -- a completely new way for us to promote Supernatural. I'll have details on that soon!

In the meantime, I want to thank everyone who's been taking part in Hey! Nielsen. Supernatural has stayed in the overall top ten rankings since Hey! Nielsen's beta site opened over a month ago. The best part is that ( Read more... )

Many thanks to sasha_davidovna for pointing this out to me!

Part opinion engine, part social network, and part buzz tracker, Hey! Nielsen is the place to share opinions on your favorite entertainment.This could turn out to be such an awesome thing. The folks behind the Nielsen TV ratings system are starting up a website where they'll be actively seeking fan ( Read more... )

Over on supernatural_tv, people are reporting that Supernatural season 1 DVD sets are on massive sale at Target, Best Buy and Amazon.com. So if you've been waiting for a great sale to purchase your DVDs for Operation: Winchester packages, now's the time! It's not likely you'll find the DVD sets any cheaper than this ( Read more... )

Welcome to the Supernatural Underground.The Underground is a network of Supernatural fans and websites, and is designed to help connect us all and help spread the word about Supernatural. Members of the network will be added to a mailing list (and the SPNU members page) that will send out a group email that lets you know what's going on around the ( Read more... )

I had an email from an Operation: Winchester recipient yesterday, and several people had asked if they could see the email. I asked him and he's given me permission to share his email and pictures with you all. :) I'm going to add them to the website ASAP, too. Meet SGM Benjamin Jones, US Army:

( Emails and pictures )

I have this idea for promotion; I think I've probably mentioned it to a few of you already. There are a couple of problematic areas that need to be resolved/decided before the idea can really go anywhere, though, so I'm wondering...does anyone mind if we brainstorm here, in this comm? I was thinking that a more appopriate place might be in the ( Read more... )