How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

[stewie_e]

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A follow up to a 2019 post: The Rise and Fall of AbercrombieOver the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the

Comments

[wonheaux]

is it still dark and smelly in their stores though?

[archersangel]

The only time I get near one of their stores was at a fancy-ish mall & you could smell it from 2 stores way and from across the hall/corridor from it, but not as bad.

[manu19]

No. They look like any store now just the exterior still looks like a stereotypical California beach town

[hellicoptajuuce]

ive only been to one and i still remember to this day, falling UP the stairs because it was so fucking dark, the models just looked and me and did nothing. turned me off the store

[zibbydoo324]

TikTok by @iampennbadgley

[hollygohardly]

I never wore their clothes back in the day but recently decided to check them out. Almost all of my summer work dresses are from Abercrombie now. I got an amazing black denim sleeveless dress from them that I'd wear every day if I could.

[ah0000]

same re: summer dresses. i get soooo many compliments now whenever i wear anything from them

[hollygohardly]

Same! I work with a bunch of fashion girlies and cool hip youths and everyone loves my dresses from them!

[cherrynorth]

Just reading the name conjures up visceral scent memories

I wonder if they are treating their non-white employees any better these days? https://www.naacpldf.org/case-issue/abercrombie-fitch-employment-discrimination/

OT

[2_on]

biden has covid 😳

RE: OT

[sandstorm]

Big 5 days for US presidents this month huh

Re: OT

[yeah_banana]

i just want a goddamn break.

RE: OT

[juunanagou18]

of course he does. what else can the universe throw at us.