How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

[stewie_e]

Click to view

A follow up to a 2019 post: The Rise and Fall of AbercrombieOver the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the

Comments

[wonheaux]

is it still dark and smelly in their stores though?

[archersangel]

The only time I get near one of their stores was at a fancy-ish mall & you could smell it from 2 stores way and from across the hall/corridor from it, but not as bad.

[manu19]

No. They look like any store now just the exterior still looks like a stereotypical California beach town

[hellicoptajuuce]

ive only been to one and i still remember to this day, falling UP the stairs because it was so fucking dark, the models just looked and me and did nothing. turned me off the store

[thebadunkadunk]

It’s still dark but not as smelly anymore