How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

[stewie_e]

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A follow up to a 2019 post: The Rise and Fall of Abercrombie.

Over the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the video above to learn more about how CEO Fran Horowitz changed the business and defeated competitors like Gap, Banana Republic, American Eagle Outfitters and Urban Outfitters.

Chapters:
0:00 Introduction
1:15 Chapter 1 - Product
4:15 Chapter 2 - Rebrand
7:10 Chapter 3 - Footprint
8:35 Chapter 4 - What’s ahead



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