How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

[stewie_e]

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A follow up to a 2019 post: The Rise and Fall of AbercrombieOver the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the

Comments

[likeanunmadebed]

I went in recently and they were selling Atlanta 1996 Olympics ~nostalgia~ clothing and it was a true "I must be old now" because I watched those Olympics as a kid!

[vagina]

Ohhhhh tx for telling me that. I was gonna ask if they were kinda like forever 21 now. I love forever 21 mens section but your comment make it sound like they are now. Old Navy was selling LA 82 Olympics merchandise too. I bought a cool T so def imma check abercrombie for that atlanta 96 T shirt lol

[drnilescrane]

I had a really big hatred of them because I was never up and down and they were popular girl clothing but when my mid-plus sized influencers started to wear them AND they started to carry curvy, short AND tall lengths (for me and the bestie)? and their exercise gear is decent?

I'm a 🤡

American Eagle could and would never.

[tralexora]

Embracing plus size and non-whites as a strategy, who knew

Bought several jeans, a sports sweater, and dress. Love what they're doing now since the quality isn't garbage.

[drnilescrane]

i only wear their jeans lol it's so funny to me how comfortable and quality they are

[ferelden]

I used to work there in high school and I still have a ton of hoodies from there that I wear in the winter. For a teen geared brand their hoodies are pretty high quality.

I’d honestly be tempted to get a black hoodie by then if they still made the thick heavy hoodies.

[januarysix]

are they bringing back the catalog with raunchy nude pictorials?

[fieldofdreams]

I miss their old shopping bags. They were the best quality lol and could be re-used so many times. Having a beautiful model on it was an added bonus.

[daredevilwolf]

honestly my mom points out stuff from qvc when it comes to getting expensive clothes for me

i mostly shop at target and walmart