I think the people at 4kids read fanfiction.
I mean, why else would they refer to the Pharaoh in Yu-Gi-Oh as Yami? The term 'Yami' was never used in either the manga or the show. It was only used as a name by the fans, and most popularly used in fanfiction. When 4kids dubbed Yu-Gi-Oh and called him Yami, they must have read something online,
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