More LJ RP Disasters

Mar 15, 2008 18:42

Apparently, LJ has gotten rid of the option to create future Basic (no-pay, ad-free) Accounts. If you haven't heard yet, it's because this was-and in a way, still is-never announced. A small reference was made in this LJ news post that The Powers That Be have "streamlined" the registration process. Elsewhere, this was explained as "simplifying" the registration for a new account.

Um, yeah, I can see how *three* options was so very confusing that they had to pare it down to two choices: Plus Account, or Paid Account. [/sarcasm]

My main objection to this behind-everyone's-back move? There isn't a hint of communication between SUP and its user base, the LiveJournal account holders. I also object to what in effect was a decision to put making money in the short-term over capitalizing on the resources, content, and community that is LJ that would lead to more sustainable long-term revenues. But that takes a backseat to the total lack of official announcement about SUP's decision to do away with the option to create any more new Basic Accounts.

Others have put it much more eloquently. Here are some very useful links. Please do take the time to read and understand the current climate of LiveJournal under SUP. I value LJ as a community and would hate to see the sense of community gone because of some higher-up's management disasters.

Links, more or less in chronological order:
Now, as I stated in my comment to the second news post, my main gripes with SUP are their lack of communication and lack of understanding of the LJ culture. Making a change that would in effect alter the "landscape" of LJ? I consider this important news, and would like to learn about this publically and not through the grapevines or discover it hidden away somewhere in a FAQ answer.

The C-News article further solidifies my belief that The Powers That Be don't really understand the LJ culture. Anton Nosik defends the lack of announcement by saying,"We do not consider it necessary to inform those, who have not opened a basic account during 9 years of LiveJournal’s existence, that there is no such an opportunity any longer."
Um, sorry to burst your bubble, but if none of us on LJ has opened a Basic Account in the past 9 years, then where do we come from? I've opened multiple accounts since I created ziasudra, a majority of which I don't use any longer, but that doesn't mean I won't wake up tomorrow and decide to create yet another LJ account.

At the end of the day, SUP will make whatever revenue it hopes to make through instituting all these "changes." But it'll do that at the expense of LiveJournal itself. By adding extra hurdles to attract users-the content providers and the eyeballs to see/click on the ads-to the site, SUP is diminishing the community aspect of LJ. And LiveJournal was founded and is known for its communities. Maybe down the road LiveJournal will become much more profitable than now as a cesspool of ads so that even empty journals might bring in more revenue per year through the "explore LJ" random journal-highlighting function. But rest assured that should LJ ever stoop to that level, I will have been long gone from being an LJ user.

livejournal, news

Previous post Next post
Up