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I think the best part of this ad is the part where Sherlock pops up like a loony jack-in-the-box. That juxtaposed against the music, and I can't stop laughing.
But jc, that is a terrible ad. All the gorgeous cinematography, and this is the best they could come up with? (and for gods sake, I can't believe they cut just before the 'you should be'
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