1952 Quaker Puffed Wheat Cereal

[calzephyr77]

While reading this article about famed adman Albert Lasker, I tried looking for a larger version of the tiny ad within for Quaker puffed rice or puffed wheat. I couldn't find it, but I did find this 1952 ad from the UK. Eeek!

Here's how the cereal got the strange slogan according to the article:

The Quaker cereal company gave Lasker two under

Comments

[flying_blind]

Puffed Wheat and Puffed Rice sponsored one of my favorite radio shows when I was a kid, "Sgt. Preston of the Yukon". We even bought the cereal once in a while, though we were more likely to buy Cheerios. Quaker's radio ads featured the slogan "the cereals shot from guns" and the sound of ordinary gunshots, with ricochets no less. Back then, I never even noticed the absurdity of it.

[calzephyr77]

I listen to Old Time Radio and I'm sure I must have heard these ads but didn't pay too much attention to them. Now I will for sure!

[misstia]

Wow! That's really fascinating, thank you so much for posting this!!

I never heard this slogan before either. "Shot from guns" marketed for kids, uh...wouldn't play well today. Incredibly creative however.

[calzephyr77]

It's so wild! I'm glad you found it interesting. The behind the scenes stuff is something I'm always interested in :-)

[misstia]

PLEASE feel free to post like this any time you like!! Behind the scenes of ads is always interesting!!

[calzephyr77]

You bet!

[delanotooke]

I had no idea!

[calzephyr77]

Yeah, I didn't think much about how rice or wheat gets puffed :-D

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