1952 Quaker Puffed Wheat Cereal

[calzephyr77]

While reading this article about famed adman Albert Lasker, I tried looking for a larger version of the tiny ad within for Quaker puffed rice or puffed wheat. I couldn't find it, but I did find this 1952 ad from the UK. Eeek!

Here's how the cereal got the strange slogan according to the article:

The Quaker cereal company gave Lasker two under

Comments

[misstia]

Wow! That's really fascinating, thank you so much for posting this!!

I never heard this slogan before either. "Shot from guns" marketed for kids, uh...wouldn't play well today. Incredibly creative however.

[calzephyr77]

It's so wild! I'm glad you found it interesting. The behind the scenes stuff is something I'm always interested in :-)

[misstia]

PLEASE feel free to post like this any time you like!! Behind the scenes of ads is always interesting!!

[calzephyr77]

You bet!

[calzephyr77]

For sure!