Fortune drops an apostrophe

May 05, 2003 09:44


Seen in jwz's journal: Clear Channel founder Lowry Mays, from the Fortune Magazine article Not the Bad Boys of Radio:
As long as his broadcasts sell ads, he's happy. "If anyone said we were in the radio business, it wouldn't be someone from our company," says Mays, 67. "We're not in the business of providing news and information. We're not in the business of providing well-researched music. We're simply in the business of selling our customers products."

I would think that Mays intended that to be "customers' products" instead of "customers products". Most media consumers think that they are the customers. They don't understand that the audience is the product, and the product is sold to the advertisers. I'm surprised that a business magazine would imply that the audience are the customers.

Of course, some other companies are a little more blunt. I remember being shocked to hear WBZA mention that they were part of the "Entercom Marketing Results Group". They're now just known as Entercom Communications, which is far less insidious.

business models, grammar

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