While I'm all in favour of encouraging people to do their part in energy conservation, and I can understand the government's desire to instill such habits in people as early as possible, I'm not entirely sure I approve of the latest "flick off" campaign
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If the best that a multi-million dollar advertising campaign can do is using thinly disguised swearing to promote their concept, I'd say the advertising agency doesn't know their demographic and isn't earning their money.
Remember that FCUK campaign? Did anyone think that was clever? Does anyone remember what that was for? Or care?
You know, even teenagers can care about the environment. Some of them care a lot. And the ones that don't care about anything are not going to be convinced by an ad campaign using the "F" word. Teenagers are way more saavy than that.
This is what my gigantic tax bill is going to pay for? Geez, I'm getting ripped off.
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I think it's great. Okay, I haven't seen the ad, so perhaps there a context aspect I'm not aware of, but despite wraithgirl's comment above, I think the ad firm and the government department responsible for the "Flick Off" campaign have the right idea ( ... )
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I'm not being snide ... I'm genuinely curious about this.
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As I say, I think it's probably inappropriate for a government agency. But if they do, and if Brendan *did* see it, well, I can only count on being able to try to teach him that it's not appropriate to use those words. When he gets a bit older, we can teach him that there are times when it's okay, and times when it's not.
The thing is, he's going to learn these words eventually. Doesn't mean it's a great idea for the government to slyly use them, but it's not all that big of a deal to me.
Oh and no, I wouldn't buy him a shirt with that on it. It goes back to "there's a time and place."
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