If the weather persons insist on giving winter temperatures in wind chill amounts, instead of ambient, I demand snowfall be given in hubcaps. It is only fair, and just as confusing.
For the weather forecasters to give the temperatures in wind chill instead of ambient. I'm in my house, and I want to know how hard my furnace has to work, not what it feels like on exposed skin. Give the forecast in real temperature. Then mention the wind chill.