Jools Lebron’s Viral Catchphrase ‘Very Demure, Very Mindful’ Was Trademarked By Someone Else

[stewie_e]

Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:

“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
- Pop Crave (@PopCrave) August 24, 2024
Jools Lebron’s viral catchphrase

Comments

[halloween1978]

Do not get me fucking started on trademarks 😤

[pastelpinklace]

Surely it'll be rejected since that man did not come up with that

[halloween1978]

It could be with it being so public, but it's actually really infuriating the things that get trademarked and it's often not by the people who coined it.

[misslibb]

Definitely a dick move on the part of the guy who snuck in and trademarked. However, the fact that the one in a million chance of being able to monetize a funny sentence she said online is apparently going to make or break her and her family's livelihood makes me fucking despair.

We live in a society and all that.

[gimmemoarjosh]

I'm sure, at least going by the replies to that tweet, she can start a GoFundMe or whatever?

But I don't know much about this whole situation.

This post is the first time I have seen or heard about Jools. Only one other post here that I read, referenced the "demure" and whatever stuff.

I don't pay attention to Twitter or TikTok.

[muffintiem]

I know that when my sister is aware of a meme it's on its way out--she texted me at like 2 am, "Why the fuck is everyone saying demure online?!" I am guessing one of the mommy instagrammers that sells courses posted something.

[umilicious]

I don’t even bother to look into them anymore because most of them are not for me. I’m aging out of that demographic and I’m perfectly fine with that.

[direfaces]

Yeah, I still don’t know what the original context of any of this meme is and I don’t care to find out