Jools Lebron’s Viral Catchphrase ‘Very Demure, Very Mindful’ Was Trademarked By Someone Else

[stewie_e]

Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:

“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
- Pop Crave (@PopCrave) August 24, 2024
Jools Lebron’s viral catchphrase

Comments

[deja_vu822]

that sucks somebody stole it out from under her but i did think i read she said she could already fully fund her transition since it went viral. i hope that's still true for her

[peddlestools]

she said in the video posted that she wanted to help her family

[progression]

I feel so bad for her, but it’s literally something she should’ve thought of the second she saw her engagement pick up. People are the worst.

I know Selena’s ass must be cackling.

[genbu_no_miko24]

Why Selena?

[richyrich909]

It’s another tik toker that actually started saying it years ago with receipts from what I’ve seen. I honestly hope that Jools kicks her down some money. Social media is tricky because you can’t control if someone is more successful with your ideas unfortunately. Reason why I blocked a Twitter moot who I actually would have dm convos with regularly. I realized that he’d see when a tweet of mine was going viral and would use it a day later to go viral himself. Like…actual jokes and shit I thought of off the top of my head. I wouldn’t have noticed if followers didn’t send me screen shots pointing it out. Then come to find out he’s done it before. I had 6k followers….he had over 100k. Annoying

[pciam]

I see people using other people’s jokes without credit and trying to pass them off as their own all the time on social media. Shocking how common it is

[masterofmystery]

i hate dumb trends like these but if anything the general population learned an english word they probably never would have in normal conversation (demure)

[alwaysu2]

It also exposes them as people who don’t read if they’re learning demure from a TikTok.

[insomniachobs]

Filing doesn't mean it's been granted yet - I don't know the exact process but if she can get an attorney on it (big if given the cost) she'd probably be able to get that stopped. She would plainly have the trail to confirm it originated with her.

[lreservoirldogs]

My husband found of about this meme through grubhub. Weird. I think the meme is over.