Jools Lebron’s Viral Catchphrase ‘Very Demure, Very Mindful’ Was Trademarked By Someone Else

[stewie_e]

Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:

“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
- Pop Crave (@PopCrave) August 24, 2024
Jools Lebron’s viral catchphrase

Comments

[progression]

I feel so bad for her, but it’s literally something she should’ve thought of the second she saw her engagement pick up. People are the worst.

I know Selena’s ass must be cackling.

[genbu_no_miko24]

Why Selena?

[richyrich909]

It’s another tik toker that actually started saying it years ago with receipts from what I’ve seen. I honestly hope that Jools kicks her down some money. Social media is tricky because you can’t control if someone is more successful with your ideas unfortunately. Reason why I blocked a Twitter moot who I actually would have dm convos with regularly. I realized that he’d see when a tweet of mine was going viral and would use it a day later to go viral himself. Like…actual jokes and shit I thought of off the top of my head. I wouldn’t have noticed if followers didn’t send me screen shots pointing it out. Then come to find out he’s done it before. I had 6k followers….he had over 100k. Annoying

[pciam]

I see people using other people’s jokes without credit and trying to pass them off as their own all the time on social media. Shocking how common it is

[richyrich909]

It’s ridiculous. Especially when people like me just say shit and people think it’s funny. Like I just tweet what’s on my mind and check back hours later and it’s blowing up. Plus you already have a giant platform compared to the average person and you can just tweet whatever and you’re going to get engagement. I’d be extra pissed if I considered myself an influencer.

[slinkydinks]

It's gaslit me into never trusting anyone was the original poster. Like, I've seen shot-for-shot word-for-word comedy clips, even in different languages. On one hand, I'm glad people get to enjoy the reel/tiktok in their native language or see it in different contexts, but it's like who did it first???

[mayjailer]

wasn't jools parodying the other person, though? or am i misinformed?

[richyrich909]

The other person is Selyna (sp) and as far as I know she (Jools) hasn’t addressed it, but is aware, which made me side eye her tbh, despite me being happy for her recent success. Again, this is as far as I know. She posted receipts of her starting the trend and then people started bashing her saying that she’s jealous of Jools or isn’t as entertaining but it was pretty much the same delivery and everything.

[ultraamaniac]

I don’t even think Selena is the first person to use demure in that way. That phrase has been in the lgbtq+ community for a min.

[cbluechicken]

eh, I don't feel sorry for Selyna tbh. She wasn't using it the way Jools was and her meltdown and rants were not cute

[sprinklebell]

Demure has been a phrase used by trans women for years. Neither was the "originator". Jools made it into its current iteration though. People get so mad for nothing.

[richyrich909]

I’m aware of that from being in the community. I was just talking about it being used on tik tok. Lots of phrases are used in the community and have been for years. I mean “you better work” had been around forever, but Rupaul popularized it mainstream. Same with “but the gag is” but people think of Keke Palmer in the mainstream market. That’s all I was saying.

[sprinklebell]

Tone is hard to determine over text, especially here. I wasn't intending to be snarky or combative.

I think we agree with each other! Hope she gets hers

[richyrich909]

Oh no!! Lmao. I didn’t think you were at all! But I appreciate the clarification. I’m never snarky here, y’all are my online family. Now Twitter is a different story. 🫶🏾. I just always like to over explain my meaning for the same reason. 😂. All love here.

[misscrystal25]

Not everyone thinks through the lens of American Capitalism though, and that's precisely what you're suggesting.