How Abercrombie Pulled Off One Of Retail’s Biggest Comebacks

[stewie_e]

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A follow up to a 2019 post: The Rise and Fall of AbercrombieOver the last decade, Abercrombie & Fitch pulled off one of retail’s greatest comebacks, transforming from a dying mall brand into a Wall Street darling. Its stock surged 24% on May 29th after reporting yet another strong quarter. But the turnaround didn’t happen overnight. Watch the

Comments

[squirrels_oh_no]

Gen Z is obsessed with circa 2000 fashion, it makes sense.

[lovepollution]

Yep, they got incredibly lucky that the kind of tacky, logo stuff they always made has come back into fashion.

[britneyspears]

but they don't sell that stuff anymore

[lovepollution]

It appears I am officially an out-of-touch Millennial lol

[kamikashi]

they actually sell black clothing now and keep with the trends. a good amount of their clothing higher quality for the price esp compared to most paper thin/barely lasting cheap cheap clothing.

prob the only issue now is that their demand has risen and now they actually need their storefronts back. they closed a lot of abercrombie stores but kept open abecrombie kids. so a lot of ppl who order from abercrombie online then do in person return to abercrombie kids. ive talked to one of the cashiers about it cuz i was doing it lol

i asked my sis where to buy a dress for a wedding and she said check abercrombie. i got this green one that hella ppl complimented me on so yeah, they making a comeback for sure.

[theoryofwar]

Love the song choice, OP!

That's all I have to say, tbh. I just love that dumb song lol

[sandstorm]

Have they? That's great. Honestly I still have a jacket from them with a white tiger on the back - wait no that's Aeropostale. Never mind, comment cancelled.

[insomniachobs]

Eh, I was put off by the Abercrombie image long before the now axed Chief Asshole Officer confirmed the exclusionary vibes were intentional. It was very clear they didn't want the likes of me in there lol