The Rise and Fall of Abercrombie

[stewie_e]

Click to view

Abercrombie & Fitch was one of the most popular stores for teens in the early 2000s. But after a couple missteps and controversial remarks from the CEO at the time, the brand image plummeted. Now Abercrombie is trying to catch up with its competitors. Can Abercrombie & Fitch Make A Comeback? lol, no.

Comments

[analievelyn]

all the popular/preppy kids wore this shit.

this was the most expensive stuff I saw kids wear.

I sub at a school and some kids have gucci shit. like, how??

[sprty]

yeah, between reps, grailed, heroine, depop, stockx, etc, it’s easier than ever for kids to cop a certain look on a dime

[thebopqueen]

the internet has made it so one kid in a class will wear luxury shit worth thousands and another will wear the knockoff of it they got from a chinese marketplace for $5

crazy shit

[swissbeauty23]

never worked there, always hated how dark it was and how it smelled like expired perfume

[nanacon]

I had a friend who worked at the bra store they had, Gilly, or something like that. It was just the same. Dark, musky perfume, and all the bras and clothes were sprayed with it too. I always felt faint when walking through that store.

[swissbeauty23]

all their clothes are so ugly and basic. I'll never forget being baffled at people shopping there all of the time and or dubbing it the "cool kids" store.

[nanacon]

We were fools back then! It was that dressed down preppy look. Ralph Lauren's scruffy younger sibling. Ugh.

[pikapika217]

I downloaded the mega compilation of these from youtube ages ago LMAO

[stewie_e]

A classic.

[warwarwar]

omg the inverted photo 😂

[nicenicegirl]

Never shopped there. I did shop at Hollister a few times but the music was always so loud in there I never stayed long to buy much lol

[rhapsodeeinblue]

No, never did. In fact any time I was anywhere near it inside my local mall~ growing up the smell was so overpowering that was enough to make me never want to go in lol.