The Rise and Fall of Abercrombie

[stewie_e]

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Abercrombie & Fitch was one of the most popular stores for teens in the early 2000s. But after a couple missteps and controversial remarks from the CEO at the time, the brand image plummeted. Now Abercrombie is trying to catch up with its competitors. Can Abercrombie & Fitch Make A Comeback? lol, no.

Comments

[jarellano89]

Yeah I still have a couple scarves and a paint covered polo that I've had for over ten years now. They're still intact and sturdy.

[myselfdestruct]

I hated working there because of having to spray the cologne. It was a nightmare. But I did make some good friends there. My manager and I would wear clothes from the store from mannequins and didn't buy their shit. It was great.

[stewie_e]

Same. I made solid friendships there and we regularly still get together and hang. Out of all my retail jobs, her??

[myselfdestruct]

Yeah same here. Mostly FB but still I’m contact. At my store most of the employees couldn’t even afford the clothes with discount so they were pretty normal kids.

[tucker]

Is it true you had to empty a whole bottle every morning before opening? That’s what I’ve heard lol

[polynucleotide]

i actually went in my local one recently. still dark, still a bit loud, but i didnt notice it had as strong a smell as a decade ago. the kids working there seemed much nicer too.

if it wants to make a comeback then fine by me, they dont cater to anyone over 30 anyway.

[dior_chic]

Yea I vaguely remember at Gilly Hicks the cashier told me after purchasing I was personally selected to apply for the store, that I had the look that they wanted. So literally they wanted me to work there because I was young and pretty, that’s it lol no skill set required

[myselfdestruct]

We had lots of ugliest at ours but it wasn’t a big town tho

[couturelights]

never shopped at AE but I like Aerie

[sorryeden]

American Eagle is the better store.

[couturelights]

oh lolol you know what, I thought AE and Abercrombie were the same store

[sorryeden]

lol it's funny how AE was considered a "copy cat" then and later came out on top.