September 1953 -- Cryptically Surreal Freudian/Kinsian Messages Edition

[majorjune]

Modess conducted this ad campaign from the late 1940s through the mid 1960s.

"Modess...because"

Because what?  Just what could it be that they are selling?

Oh well, the gals and their frocks are gorgeous to look at, anyway...

Comments

[stgulik]

Modess. Because ... they're cheaper than your dry-cleaning bill. (Sorry. Tacky. Good thing I never wrote for Madison Avenue.)

Did you tell these young girls how sanitary pads used to be worn before the advent of adhesive tape? :P

[majorjune]

Nah, I didn't want to traumatize the young 'uns