September 1953 -- Cryptically Surreal Freudian/Kinsian Messages Edition
Modess conducted this ad campaign from the late 1940s through the mid 1960s.
"Modess...because"
Because what? Just what could it be that they are selling?
Oh well, the gals and their frocks are gorgeous to look at, anyway...
Okay, for those who haven't guessed what Modess was,
or are too young to remember it, here are a few ads from
their main competitor...who took a more realistic, albeit tasteful, approach:
