September 1953 -- Cryptically Surreal Freudian/Kinsian Messages Edition
Modess conducted this ad campaign from the late 1940s through the mid 1960s.
"Modess...because"
Because what? Just what could it be that they are selling?
Oh well, the gals and their frocks are gorgeous to look at, anyway...
( Read more... )
And as barbaric as those old belts seem now, I remember circa 1961-62 there was a teenage girl who volunteered at the animal shelter my mother ran...she was really a sweetheart, treated me and my sister like her little sisters and my mother like her second Mom.
I wasn't there at the time, my mother told us about it later. Mom, who kept her box of Kotex always in plain site in the bathroom at home as her way of introductory sex ed...
Anyway, this girl got her period one afternoon while she was working at the shelter after school. She asked my mother if she could drive her home (about 4 blocks away) so that she could get cotton pads and safety pins!
My mother flipped. Apparantly this girl's parents came from old time farmer stock, and they still made sanitary napkins from scratch, using safety pins to pin the pads to their underpants! This girl had never heard of sanitary napkins!
My mother quite sensibly kept some sanitary napkins and an extra belt at the shelter for her own use, she gave the belt to the girl and showed her how to use it, and after she got squared away with getting it and the napkin on, my mother then drove her to the nearest store and helped the girl buy a second belt (you always needed at least two of those things) and a box of napkins.
So as uncomfortable as those belts and napkins were back then, they were still a lot better than cloth pads and safety pins! =:o
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