Article about "Mac People." Interesting.
People who prefer Apple's Macintosh computers over PCs have long been considered to be on the artsy, hip end of the personality spectrum-- and now a study proves that "Mac people" indeed are more liberal and open-minded than average folks.
According to Mindset Media, people who purchase Macs fall into what the branding company calls the "Openness 5" personality category-- which means they are more liberal, less modest and more assured of their own superiority than the population at large. Mindset Media helps companies with strong brands develop ads targeted to people based on personality traits or people's "mindsets," and does research to that effect.
So-called Openness 5 types tend to seek rich, varied and novel experiences, according to the company, and believe that imagination and intellectual curiosity are as important to life as more rational or pragmatic endeavors. They also are receptive to their own inner feelings and may experience life with more emotional intensity.
The company uses Nielsen Online's panel for the Mac mindset study, the results of which are based on responses from 7,500 participants.
It's no great secret that Macs have always been popular with creative types-- the computers have been the mainstay of creative agencies and video- and sound-editing houses for years. This probably has as much to do with the fact that Apple and partners have delivered popular software for graphic and multimedia designers and artists as it does with the contemporary industrial design Macs have long reflected.
(More about the article: http://news.yahoo.com/s/pcworld/20080117/tc_pcworld/141473)
According to Mindset Media, people who purchase Macs fall into what the branding company calls the "Openness 5" personality category-- which means they are more liberal, less modest and more assured of their own superiority than the population at large. Mindset Media helps companies with strong brands develop ads targeted to people based on personality traits or people's "mindsets," and does research to that effect.
So-called Openness 5 types tend to seek rich, varied and novel experiences, according to the company, and believe that imagination and intellectual curiosity are as important to life as more rational or pragmatic endeavors. They also are receptive to their own inner feelings and may experience life with more emotional intensity.
The company uses Nielsen Online's panel for the Mac mindset study, the results of which are based on responses from 7,500 participants.
It's no great secret that Macs have always been popular with creative types-- the computers have been the mainstay of creative agencies and video- and sound-editing houses for years. This probably has as much to do with the fact that Apple and partners have delivered popular software for graphic and multimedia designers and artists as it does with the contemporary industrial design Macs have long reflected.
(More about the article: http://news.yahoo.com/s/pcworld/20080117/tc_pcworld/141473)