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IMPORTANT -- PLEASE READ!!!!
I have changed my website Laerlooper.com over to WordPress and won't be posting to this LiveJournal blog anymore for analytics and marketing reasons. There's nothing you need to do any differently, just know that blog posts which would have appeared here on LiveJournal will now be appearing right on my homepage instead. This will be my last post to ( Read more... ) -
BLOG CHANGES COMING SOON!!!
I'm switching from LiveJournal to Wordpress very shortly and plugging this new host into my website, www.laerlooper.com. Details will be coming soon. -
Here's the Keys - Here's the Keys Pt 2
My track Here's the Keys has always represented a milestone for me. There was a sound I was going after as I learned to compose and produce music on the computer. I had a good stereo in the car that I had back then and I was constantly training my ear to be sharply tuned to the nuances that make music come to life. The goal with Here's the Keys was ( Read more... ) -
Good article about target marketing
It's why we DON'T sell ice chests to Eskimos:
Why Context Is King in the Future of Digital Marketing
Jonathan Gardner - Mashable.com
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New web strategy
It's time for me to start showing some attention to my internet marketing initiatives beyond Facebook. Indeed I have had a web presence predating Facebook by years and googling 'Laerlooper' brings up tons of stuff going all the way back to 2001. I built a website two years ago to act as a one-stop repository of all my online goodies and I've spent ( Read more... ) -
A thought on Whitney Houston
I just shook my head when I first read that Whitney Houston had passed away. Just to make sure I wasn't falling for some hoax news site like The Onion I quickly hopped over to Facebook to look for any mention of it and there was nothing. So this either was a hoax or it had just happened. In any case I cautiously posted the news and link on Facebook ( Read more... ) -
I am now Laerlooper®
Today I received my notification from the US Patent and Trademark Office that I now own the trademark to the name Laerlooper®. WooHoo!!! This is significant because band and musician names are becoming a scarce commodity. It's what I called myself in local electronic music forums during the early days of my music-writing. Many of my friends in the ( Read more... ) -
About my podcast, "New York / New England Regional EDM Showcase"
It's hard to believe that I've been producing my podcast, the New York / New England Regional EDM Showcase, for six years already! I was inspired to create it by a few things, most notably another podcast out of the University of New Hampshire called Trancelab with Lord Bass. The two-hour show was broadcast from the school's radio station and then ( Read more... ) -
ReverbNation/Facebook link false security warning
A Firefox security warning may pop up when you click the Facebook button on my ReverbNation page. It's harmless and I'm figuring it's because of some update under the hood in Firefox. Please ignore it if you see it. My Facebook fan page is safe. :)
