In the financial district. Posh-looking print shop. Very pristine. This sign is six feet on a side, made of half-inch thick glass, with silk-screened lettering, bolted to the wall and six feet in front of the face of every customer. In fact, it is also the only object in sight of the front counter - there are no other signs or anything else to
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a) Too cheap and / or lazy to have it fixed;
b) Confident that the majority of society is either so illiterate or so
apathetic that it will not cut into their business;
c) Apathetic themselves.
Either way, not good. You were right to leave. May I suggest a new line of unobtrusive little stickers for use on the linguistically challenged?
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"D'Youville College let's you determine your future..."
Gah. Sign me up.
P.S. - Remember those old, great TTC ads that said, "We can help you with your Reading Writing Math!"...? Hee.
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