File under: "Way to Inspire Confidence"
In the financial district. Posh-looking print shop. Very pristine. This sign is six feet on a side, made of half-inch thick glass, with silk-screened lettering, bolted to the wall and six feet in front of the face of every customer. In fact, it is also the only object in sight of the front counter - there are no other signs or anything else to distract the eye.
"Hello, yes. I'd like to order one of your Non-moving Packages please."
Idjits.
I left.