I find a few modern companies that just "get it" and provide excellent customer support. Amazon, Netflix, and apparently Virgin America to name a few. They provide outstanding customer support. When I see those things I try to be a cheer leader for those companies. It seems that a lot of the older companies don't really care about your business. Most of the them ignore, and take you money
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Well, I don't know, there are some "older" companies that occasionally provide stellar support. There are some new ones that are jackasses. I don't get why more of them can't provide excellent support. I mean, most people are probably like me. If something goes wrong, I bitch a lot whenever I get the chance. If something goes well, I recommend it to others. If something goes beyond what I'd consider "good customer service", I won't shut up about it ;) That kind of advertising is probably the best..if a friend directly told me I absolutely had to go with company x because they're so awesome, I'm inclined to go with company x instead of any other company at least once to see if it's true. Seeing an ad on TV isn't going to do much for me if I've already established a comfortable relationship with a competitor
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