Anthropologie
Is this a real statement made by the (a?) founder (or something) of the Anthropologie chain?
Regardless of whether this "strategic plan" is genuine, it's probably not far off the mark... Anthropologie always felt fake-as-hell to me.
Yeay, it's super-expensive in order to show how discerning you are (yet it's made in a sweatshop like most things). "Affluent but not materialistic" my ass.
Anyway, the Anthropologie customer is described as a bigger hypocrite than the average person:
“A female about 30 to 45 years old, college or post-graduate education, married with kids or in a committed relationship, professional or ex-professional, annual household income of $150,000 to $200,000. She’s well-read and well-traveled. She’s very aware - she gets our references, whether it’s to a town in Europe or to a book or a movie. She’s urban-minded. She’s into cooking, gardening, and wine. She has a natural curiosity about the world. She’s relatively fit. Her identity is a tangle of connections to activities, places, interests, values, and aspirations. She’s a yoga-practicing filmmaker with an organic garden, a collection of antique musical instruments, and an abiding interest in Chinese culture.
The Anthropologie customer is affluent but not materialistic. She’s focused on building a nest but hankers for exotic travel. She’s like to be a domestic but has no problem cutting corners (she prefers the luscious excess of British cooking sensation Negella Lawson to the measured perfection of Martha Stewart). She’s in tune with trends, but she’s a confident individualist when it comes to style. She lives in the suburbs but would never consider herself a suburbanite.”
http://mystrategicplan.com/resources/anthropologie-a-nationwide-retail-store/
[All emphasis mine.]
I'm pretty sure that I feel about Anthropologie this way not mainly because I can't afford their stuff.
I don't know if Anthropologie annoys me more than those "Property of [insert fake college name] Althetic Department" or "[Fake] Lifeguard" t-shirts, sweatshirts, etc.
Regardless of whether this "strategic plan" is genuine, it's probably not far off the mark... Anthropologie always felt fake-as-hell to me.
Yeay, it's super-expensive in order to show how discerning you are (yet it's made in a sweatshop like most things). "Affluent but not materialistic" my ass.
Anyway, the Anthropologie customer is described as a bigger hypocrite than the average person:
“A female about 30 to 45 years old, college or post-graduate education, married with kids or in a committed relationship, professional or ex-professional, annual household income of $150,000 to $200,000. She’s well-read and well-traveled. She’s very aware - she gets our references, whether it’s to a town in Europe or to a book or a movie. She’s urban-minded. She’s into cooking, gardening, and wine. She has a natural curiosity about the world. She’s relatively fit. Her identity is a tangle of connections to activities, places, interests, values, and aspirations. She’s a yoga-practicing filmmaker with an organic garden, a collection of antique musical instruments, and an abiding interest in Chinese culture.
The Anthropologie customer is affluent but not materialistic. She’s focused on building a nest but hankers for exotic travel. She’s like to be a domestic but has no problem cutting corners (she prefers the luscious excess of British cooking sensation Negella Lawson to the measured perfection of Martha Stewart). She’s in tune with trends, but she’s a confident individualist when it comes to style. She lives in the suburbs but would never consider herself a suburbanite.”
http://mystrategicplan.com/resources/anthropologie-a-nationwide-retail-store/
[All emphasis mine.]
I'm pretty sure that I feel about Anthropologie this way not mainly because I can't afford their stuff.
I don't know if Anthropologie annoys me more than those "Property of [insert fake college name] Althetic Department" or "[Fake] Lifeguard" t-shirts, sweatshirts, etc.