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Sentosa is one of the main attractions in Singapore. However, there are a lot of places to explore such as the Resort World and the Universal Studio. One of my favourite places in Sentosa will be the Universal Studio as there are lots of rides such as the Ancient Egypt, the lost world and Sci-Fic City. For me, the most memorable part of Universal ( Read more... )

What is the name of the company and nature of the company business in the video?
Upfront Media. A consultant company that offer marketing solutions to clients by advertising their plans to boost their sales.

What are some of the strategies that the company would implement for the New Media campaign for their clients?
Client's business objective is ( Read more... )

Geographic:
- It can mostly be seen at urban areas. However, for rural areas, the people there will be difficult to view the web site or the video. For countries like China and North korea may not be able to access to the video as Youtube is ban

Demographic:
- For demographic, it's main target will be the ladies with the age around 16 to 30 years old ( Read more... )

List out the advantages of using youtube as one of the marketing tools

1.       It is free as it does require any budget and not any cost per click

2.       YouTube was view by people all around the world. It is also the 4th most-visited website in the world.

3.       If the YouTube videos are interesting, it will have a lot of good remarks ( Read more... )

Give an example a company using microsite as their marketing strategy ( Read more... )

List some of the example of the traditional marketing and digital marketing techniques

Traditional marketing techniques

• Flyers
• Television advertisment
• Newspapers
• Letters

         Digital Marketing techniques

• Blog