May 03, 2011 22:52
List out the advantages of using youtube as one of the marketing tools
1. It is free as it does require any budget and not any cost per click
2. YouTube was view by people all around the world. It is also the 4th most-visited website in the world.
3. If the YouTube videos are interesting, it will have a lot of good remarks. Thus, the viewers will post and share this video with their friends and relatives through the social networks
4. When the URL of the YouTube video was in the main web page, the viewers will be curious and tend to click on the URL to see what are the services or the products that the company has it. By doing so, there will be an increase of the user visiting the web site which will raise the search engine ranking.
5. It easy to customize the channel or the customer base such that viewer subscribe the channel and view different videos about the company’s service and products.
What are the features available from youtube that makes it successful as the marketing tools for the company?
Firstly, it will be the social media sharing. Through this social media sharing, viewers will be able to share the videos with their friends and families.
Secondly, it is the video annotations. With this function, the viewer will be easliy locate the next part or section of the video.