Discussion
What is the name of the company and nature of the company business in the video?
Upfront Media. A consultant company that offer marketing solutions to clients by advertising their plans to boost their sales.
What are some of the strategies that the company would implement for the New Media campaign for their clients?
Client's business objective is suited for the environment
Social media are seen as a long term commitmet, but a not
Introduce to people about the brand or the company. Soon these people will become a loyal customer.
How does the company determines which social media tools that is appropriate for the clients' branding?
For companies who want to have a lot of special events, a twitter will be a recommended choice. As for facebook, it is a community who are interested in the company or brand. Youtube is mainly for instructions for the user to find out how to use this product or a way to do it.
Give the example that the company stated as the successful digital marketing campaign.
It is out spies campaign. They uses the viral marketing.
What are the Marketing strategy that the company mentioned to gain customer loyalty?
Talk or discuss and be open by speaking out the positive side or the bad side.
What did the video mentioned about succeeding in Social media marketing?
Think long term in investment
Know your target market well
Be open to critic