Pliofilm was a clear plastic (rubber hydrochloride) developed by Goodyear, used for wrapping and storage (and clothing!). They made a great series of ads, of which I've found barely half. If you discover more (there's another similar series of which I have only 2, as well), please let us know.
Herewith, their A-Z series from the mid-1940s (1946-48
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