…and it’s not always a good thing for sales.
I was at the book store t’other day-the real brick-and-mortar one, to sign a couple of my books, and I was browsing through the SF/Fantasy section, and I tripped over a trilogy.*
It was a big set of books. It would be a substantial cash investment for yours truly. And reading the back, the premise was…
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If you still need some whimsy, I cannot reccomend "Kirby's Epic Yarn" strongly enough. It is MADE OF DELIGHT AND WHIMSY.
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(Which isn't to say you don't have the right to refuse to buy something from someone because you disagree with them in other areas. It still bugs me though.)
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Unfortunately, so many Christians feel they're being persecuted (despite still holding the majority in the US) and feel the need to Proclaim to the World. I suppose it's a sort of badge of honor, and they figure if they lose some readers for doing it, so much the better. (People of other faiths do it, too, it just seems more prevalent among Christian evangelicals.)
For examples of excellent author sites, see Neil Gaiman's or JK Rowling's. Silver RavenWolf's is nice, too, and shows what a person who writes about religion can do without being creepy. I suppose my advice to any person trying to develop a web presence is to be authentic and don't hide behind gimmicky, trendy stuff. If the purpose is to sell something, keep unrelated stuff in a separate section. Tell me why I should want to read your stuff. Don't use sales jargon. Please, for the love of little green apples, include a list of your works and the order in which they should be read.
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Step 2 for optimizing websites for phones: remove any content that isn't immediately pertinent to the page's purpose.
That's basically it (though I grant I'm painting with very broad strokes here). Make pages short, simple, and to the point. However, given that you said it's an art site, things could be trickier. In that case I'd recommend making heavy use of thumbnails that link to the full-size version. Remember that your target user has a display resolution of maybe 640x400, probably less (the iPhone has a bigger resolution, but it's also much denser with smaller pixels).
Incidentally, my own cell phone is a five-year-old clamshell dealybopper, has a few cracks in the case, and still works just fine for its intended purpose: making phonecalls. I'm waiting to get a smartphone until there's a remotely reasonable data plan option.
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Most big websites have a separate mobile site that they direct you to if they detect you're using a mobile device. If you're a sufficiently crotchety geek, you might actually prefer using the mobile site even when you're using a normal computer (since, being crotchety, you would argue that everything not shown in the mobile version is wasted bandwidth anyway). Most of us don't want to bother maintaining two websites though.
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