Nationwide Building Society adverts

May 30, 2010 17:13

Nationwide Building Society have started a new advertising campaign using Messrs. Walliams and Lucas reprising their Little Britain "I'm a Laydee" characters ( Read more... )

trans awareness

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Comments 18

celesteh May 30 2010, 16:49:44 UTC
"suffer from the condition" of being trans?

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Re: "suffer from the condition" of being trans? victoriacantons May 30 2010, 19:20:51 UTC
Hello Celesteh ( ... )

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victoriacantons May 30 2010, 17:28:16 UTC
:-) Hmmm, oh boy! I see from your comment that I risk causing offense myself! None intended but if I may elaborate ( ... )

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snakey May 30 2010, 18:45:17 UTC
You may want to reply directly to the other comment, or the commenter may not see it.

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every_piece May 30 2010, 18:08:43 UTC
Supportive and respectful or not, Nationwide and its parent companies are never, ever getting my business. I saw that advert on a giant fucking billboard in my city the other day; hurrah! A building society thinks so little of me that it will erect 20-foot wide pictures making fun of me! That'll encourage me to invest!

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lstn_natalie May 30 2010, 19:05:48 UTC
This.

They're not getting my business ever either.

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every_piece May 30 2010, 19:14:32 UTC
It boggles the mind; I'd have thought someone, somewhere within marketing or management would have nixed it on the grounds that trans people, y'know, exist, they're not leprechauns or anything, so we should probably not call them names in our advertising.

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mondayscalamity May 30 2010, 18:49:50 UTC
I don't have a TV, but I remember seeing that advert. I was at a friends house with a few others and when it came on I felt uncomfortable.

My reaction is fairly... Meh, It's an advert. I feel for the women who get the comments that are quoted from the show, it's really sad, if I got that on the street I'd be upset too (but before today, I wouldn't have got any references to it).

Aren't those characters made to bash 'chav's? I've never watched the show (I have taste) but from other people's comments it just seems like a 'we pick on people' type of show. Did they ever make a character specifically to bash trans people? The cross-dressed element of them seems incidental, rather than aimed, but I could be wrong, having never seen it.

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lstn_natalie May 30 2010, 19:10:34 UTC
Different advert. You're thinking of the "Vicky Pollard" ads which take the piss out of 'chavs', wheras there's now an advert with two characters who are portrayed as "deluded cross dressers".

And further to your post, yes, they do actually have a trans character, who is also a "thai bride", and it's almost unbelievably racist on top of being transphobic.

I just don't get how people, the media especially can praise Little Britain in this day and age.

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mondayscalamity May 30 2010, 19:54:58 UTC
Oh. I see.

Thanks to the link in someone else's comment, I went to have a look, bracing myself for the worst.

I'm still fairly... Meh.

Yes, it was a little foul, and as I said before, I feel for the women who are getting this crap attached to them. Those characters are straw men, set up to attack something they seemingly know Nothing about...

Very sad. Quite offensive. I hate how the media treats us as acceptable targets.

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every_piece May 30 2010, 22:17:53 UTC
Having seen only one episode of little britain ever, I'm quite glad that I obviously missed the thai bride character >

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every_piece May 30 2010, 19:27:32 UTC
The campaign is collected here.

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