Really, I'm working. Really.

[supplyship]

In order to promote Season 2 of "Castle" ABC is releasing a mystery novel penned by "Richard Castle".

ABC goes old-media to promote "Castle"LOS ANGELES (Hollywood Reporter) - As television networks brainstorm dizzying high-tech ways to promote shows online and via social networks, ABC is adopting a decidedly retro medium to excite viewers for the

Comments

[supplyship]

Oh, me too!!

[a_loquita]

This is really very interesting. What a creative idea to market the show

[supplyship]

I think it's a great idea - as grav_ity says, hope there's an audio book read by Nathan too! :D

[archersangel]

ABC does those kind of things a lot. mostly it seems that soap opera characters write a book or have perfume out