Really, I'm working. Really.
In order to promote Season 2 of "Castle" ABC is releasing a mystery novel penned by "Richard Castle".
ABC goes old-media to promote "Castle"
LOS ANGELES (Hollywood Reporter) - As television networks brainstorm dizzying high-tech ways to promote shows online and via social networks, ABC is adopting a decidedly retro medium to excite viewers for the upcoming second season of "Castle": a book. Because the show's protagonist, Richard Castle, is a best-selling author of mysteries, what more appropriate tie-in than to publish a mystery novel credited to the character?
and
"Castle" book tie-in: 'Heat Wave' to hit online
The network will post the first half of the book, a chapter a week, for 10 weeks. The full novel will be published Sept. 29 by Disney sister company Hyperion. The story apparently is a stand-alone mystery with cross-over elements to the on-screen story.
ABC goes old-media to promote "Castle"
LOS ANGELES (Hollywood Reporter) - As television networks brainstorm dizzying high-tech ways to promote shows online and via social networks, ABC is adopting a decidedly retro medium to excite viewers for the upcoming second season of "Castle": a book. Because the show's protagonist, Richard Castle, is a best-selling author of mysteries, what more appropriate tie-in than to publish a mystery novel credited to the character?
and
"Castle" book tie-in: 'Heat Wave' to hit online
The network will post the first half of the book, a chapter a week, for 10 weeks. The full novel will be published Sept. 29 by Disney sister company Hyperion. The story apparently is a stand-alone mystery with cross-over elements to the on-screen story.