Of ARGs and paranoia.

[senshi_of_doom]

The ARG for Cloverfield is driving me nuts! It's even more fucking complex than the ARG for LOST

Comments

[catsprite]

I just saw it and oh man, FUCKING EPIC.

What is an ARG?

[senshi_of_doom]

Alternate Reality Game. It seems like it's something J.J Abrams does a lot, since they have/had one for LOST and they have one for Cloverfield, too. It's all part of the Viral Marketing. Though some people don't consider it an ARG for Cloverfield.