Jools Lebron’s Viral Catchphrase ‘Very Demure, Very Mindful’ Was Trademarked By Someone Else

[stewie_e]

Jools LeBron, the creator who popularized “demure,” shares she’s unable to launch merch because her viral phrase was already trademarked:

“I wanted this to do so much for my family and provide for my transition and I just feel like I dropped the ball.” pic.twitter.com/FxTVHfb6Lo
- Pop Crave (@PopCrave) August 24, 2024
Jools Lebron’s viral catchphrase

Comments

[angriest_girl]

That’s pretty shitty but of course a man would do this.

I dunno, I can’t be too sad for her because I’m already so over that meme.

[mayjailer]

some of you are so fucking heartless lol

[angriest_girl]

She said one thing online that a bunch of people found amusing for some reason, and she thought she could parlay that into a business? lol, get real.

[laceleather]

Have to agree here. Yeah it sucks, but it aint the end of the world. A fucking tiktok trend is not going to make or break a career.

[totteringg]

That's unfortunate but I don't really think she's missing out on much. The trend is pretty dead already and will only be more dead by the time she'd be able to design some t-shirts or whatever.

[narnia207]

I was thinking of this when she made that video with listing all the things she planned to do for her family, complete with a fendi and lambo, with an influencer career that now seemed to be in reach. Which were nice things but I feel like the odds of turning this one meme into a lucrative influencer career were far fetched.
Yes people have done it before, but TikTok is a double edged sword where it’s less challenging to trend but it also makes them die that much quicker. By the time you realize you can capitalize the trend is dead.

[laceleather]

This is why you don't speak on things you haven't achieved yet

[trekkiepetrelli]

Like the huak tuh girl like who’s gonna buy a shirt with that phrase on it ? There’s gonna be a new viral phrase next week . She’s made enough from her videos

[iznanassi]

def understand the heartbreak that comes with having to be the "first" and failing when you dont realize something fast enough

[isthisdesire]

I feel like the trend is on the way out, but those rural surburban mommas will be using it until like mid 2025, so why not capitalize on it. Live laugh love

Also of course men. Of course. Frick off man

[anyasicon]

This isn't even a trend, it's barely a fad

Trends come back lol

[peddlestools]

TMZ reported that an individual named Jefferson Bates in Washington State trademarked the phrase, “Very Demure .. Very Mindful ..”

🔗: https://t.co/Hn2nkIFxri pic.twitter.com/voJUtPo9IJ
- Pop Crave (@PopCrave) August 24, 2024

i'm glad it's public information because now we can [redacted] his [redacted] and [redacted] in his [redacted]

i remember seeing an "on fleek" hand sanitizer keychain thingy at bath and body works and i think about how that girl never saw a penny from that too

https://www.essence.com/business/nationwide-life-insurance-business-strategies/

https://www.teenvogue.com/story/on-fleek-inventor-kayla-newman-aka-peaches-monroe-on-her-beauty-line