Apple under fire for racist depictions of Thailand on newest ad

[milotic2]

Apple’s latest short film commercial 'The Underdogs: OOO (Out Of Office)' that aims to represent its gadgets filmed in Thailand has sparked criticism among Thai people as the commercial portrays Thailand in a low-tech and underdeveloped mood and tone, using a warm colour in… pic.twitter.com/yYgAXCDFUd
- Bangkok Post (@BangkokPostNews) July 26, 2024
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Comments

[kjesta]

idek how it advertises the products?? like, none of the tech seems to be helping these obnoxious tourists have a better time, so even on that minimum level it fails. congrats, apple, racist AND useless ad.

[itsme_eloise]

this is just a bad ad on top of being hokey and racist. are they not meeting colleagues in thailand? what's their reason for being there? why are they literally working on a bus and not parked at a cafe or something? who is the guy back home and why is he not there with them? they look like a family, not colleagues.

bad work by whoever the agency was.

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[umilicious]

American tourists are awful, but damn, they really amped it up with the SEA generalizations

That said, I wouldn’t travel to another country and rely on machine translation and interpretation services to get by. It’s irresponsible and dangerous. There have been improvements in the tech but it’s not enough.

[misoras]

Oh, Samsung isn’t better. SK think of your people as dirt.

I really want Thailand, the Philippines and Vietnam to fight back and win. The west views you lowly and your EA neighbours are elitist but want your money and labour…

[akaich0u]

I'm Vietnamese. Vietnam is culturally East Asian (the Sinosphere). We don't have that much in common with Thailand and the Philippines besides geography and weather (which is a function of the geography).

[misoras]

I apologise for being inaccurate. Not to defend myself, I thought or perhaps picked up that Vietnam was part of SEA. I welcome the correction, thank you!

[l_a_r_m]

On a map it is part of SEA!! akaich0u is saying Vietnam aligns more with East Asia culturally, despite being officially grouped in Southeast Asia 😁