Apple under fire for racist depictions of Thailand on newest ad
Apple’s latest short film commercial 'The Underdogs: OOO (Out Of Office)' that aims to represent its gadgets filmed in Thailand has sparked criticism among Thai people as the commercial portrays Thailand in a low-tech and underdeveloped mood and tone, using a warm colour in… pic.twitter.com/yYgAXCDFUd
- Bangkok Post (@BangkokPostNews) July 26, 2024
A few days ago, apple released a film commercial called “out of office”, featuring their gadgets and how they can assist you globally when traveling. However, the ad has sparked criticism among Thai people, over how they portray the country.
The criticism is aimed at how apple went out of their way to showcase the country as backwards, underdeveloped and eager to scam travelers when visiting. Users have called for a boycott of their products in favor of Samsung ones.
They missed the third world filter…
Source 1