people don't like the new Apple Ipad commercial

[sandstorm]

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG
- Tim Cook (@tim_cook) May 7, 2024

Yesterday, Apple annouonced some new iPads

Comments

[djbbgoose]

One thing I’ve found interesting lately is how much people have been embracing analog technologies and tangible media. Vinyls, cassettes, polaroids, physical film photos, even commercials and videos are either faking that aesthetic or using old technologies to incorporate with new digital

I’ve shared a few cassette covers by this musician I like in the roundups, and one thing he talked about was how it feels like truth and something real. I feel like it’s all kind of related

[sandstorm]

I bought a pad to simply sketch and draw at random and sure it's not great, but it is fun!

[squirrels_oh_no]

In the same space, I feel like a lot of people are going back to physical books rather than ebooks. Especially readers who might be somewhat new to reading as a hobby. They're not buying ebooks, they're buying paper copies.

[varioussaints]

I would love to buy physical copies of books again, but the cost of paperbacks here (Canada) is actually insane. :(

[rubie_dubidoux]

stupid commercial, doesn't really convey anything even abstractly what's so great about the thing being advertised (why is super thin so good? doesn't that make it feel more fragile? is this something people even really want?) but I thought some of the reaction to it was a little... much

[tanglespiders]

Yeah, it’s the complete opposite of the 1984 commercial, to the point I’m pretty sure it’s a direct reference which makes it even more incomprehensible. Congrats, you’re the evil empire compressing the world into an ozempicified space gray monolith.

Meanwhile, I just read a story that over 200 diabetics were injured when their insulin pumps stopped working because the iOS app failed. Maybe it’s not great to eliminate the analog.

[squirrels_oh_no]

I remember a story about people who used a bionic eye and they went blind again when the company abandoned the technology without telling patients - https://spectrum.ieee.org/bionic-eye-obsolete (so, for example, a person was going down stairs when their implant powered down and left them blind again).

[sandstorm]

That should be downright illegal. I know governments are behind the times on technology and law but that is horrendous.

[war_machine_rox]

What in the Repo the Genetic Opera hell?

[martymcfly85]

They're just using a popular trend on TikTok. I see these videos all the time.

[rihaty]

Yeah I was going to say, watching this i thought it was obvious they’re trying to draw on those tiktok crush videos but maybe it’s too niche for the GP.

[marzipanism]

It's still a bad commercial

[martymcfly85]

I never said it wasn't but people are looking to much into it.

[2_on]

lol are those people being intentionally obtuse? it's symbolism to say all of these things - painting, music, games, etc. are packed into a super thin ipad.

[fuckinmagnets]

First Starbucks, now Apple. You seem very keen on defending megacorporations.

[2_on]

totally! i love corporations!

[sarahvma]

I mean, it's both. It's "all these things are on the iPad" and also "our technology makes most of this obsolete".