people don't like the new Apple Ipad commercial

[sandstorm]

Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG
- Tim Cook (@tim_cook) May 7, 2024

Yesterday, Apple annouonced some new iPads

Comments

[martymcfly85]

They're just using a popular trend on TikTok. I see these videos all the time.

[rihaty]

Yeah I was going to say, watching this i thought it was obvious they’re trying to draw on those tiktok crush videos but maybe it’s too niche for the GP.

[marzipanism]

It's still a bad commercial

[martymcfly85]

I never said it wasn't but people are looking to much into it.

[takarai_karin]

These companies don't spend millions for ad campaigns not to know it's gonna be scrutinized. In fact I bet they used even more grandiose, self flagellation fellation language in the pitch, like Reinventing disruption or smth

ETA autocorrect

[kris_terror]

Context is important though. Sure they probably saw the popularity of hydraulic press videos but someone on that team should've recognized that the context of Apple crushing analog art/instruments would be a bad look.

[xbriyeon]

that would require them hiring and LISTENING to someone who's not completely out-of-touch.......