Nikon is acquiring US camera manufacturer RED

[lovelylaura23]

Nikon is acquiring RED cameras https://t.co/BQuTe2eax5
- The Verge (@verge) March 7, 2024
- RED will become a subsidiary of Nikon as it attempts to expand into the digital cinema camera market

Comments

[lovelylaura23]

If you listen closely you can hear David Fincher crying in a corner.

He's used nothing but Red Cameras since the Social Network.

[burntbussy]

[richyrich909]

I dunno why I thought RED was strictly mics. But hey 🤷🏾‍♂️

[mabsoluta]

You might be thinking of RODE

[richyrich909]

Oooh I AM!!! Thanks for clearly that up. I was so confused lol

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[lovelylaura23]

[therearewords]

When are we getting the cameras?

[hiketogether]

I mean pretty standard for Consumer Electronics. Why waste years of product development and fighting for acceptance when you can buy a niche market leader and get automatic acceptance, product placements and future product development already in progress. Corsair did this successfully with Elgato.

[helliosx]

this is absolutely awful lmao

[itsme_eloise]

why? idk anything about cameras or the camera market but i wanna know.

[helliosx]

RED was a big disruptor in the digital video scene, and with Arri (since 2010 with the release of Alexa) in the absolute forefront. Nikon buying them out is taking out a huge competitor.