Nikon is acquiring US camera manufacturer RED

[lovelylaura23]

Nikon is acquiring RED cameras https://t.co/BQuTe2eax5
- The Verge (@verge) March 7, 2024
- RED will become a subsidiary of Nikon as it attempts to expand into the digital cinema camera market

Comments

[pseudonygma]

I hate this but at the same time, video is not Nikon's forte so this acquisition makes sense if they want to keep their tech relevant. (RIP Pentax and Olympus)

[itsme_eloise]

what happened to pentax and olympus? sorry for asking so many q's in this post but now i am curious about camera corporate happenings

[pseudonygma]

It's alright, lol

[psychoblood]

As someone who STILL uses an Olympus M43 camera (and this is my 2nd body in like 10 years), I'm lowkey glad JIP/OM Systems is still making new stuff for Olympus bodies.

Olympus is SO niche but their system is easy enough to navigate and the quality of the pictures you get (and the lenses!) for the price you pay is ridiculous. Their marketing and production line decisions really let them down. I'm still surprised no one (tbf I haven't looked at another camera since upgrading to the OMD E-M5MkIII) has done in-body stabilisation the way Olympus has just yet. The advantage of the body and lens size in the M43 size factor is too good to pass up. I use mine when travelling all the time, because it's so easy to carry around.

[myhipusername]

this is giving succession vibes