Michelle Yeoh stars in a Chinese New Year short film for Lululemon

[deepsbluesea]

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Academy Award-winning actress Michelle Yeoh joins eight Wing Chun dancers to herald the arrival of the Spring season in Lululemon’s short film, Be Spring. The 61-year-old star and the Wing Chun dancers are clad in Lululemon’s Lunar New Year capsule collection that draws inspiration from dragon scales, a timely nod to the year of the dragon.

Comments

[bingobronson]

Not suggesting that they put this ad together in a week, I know these things take time, but it feels...interesting that this is dropping so soon after their founder criticized DEI and while there's been renewed attention on the rumour that he made fun of Asian people mispronouncing Lululemon.

[st_165]

The founder has been a known jerk for a while, but I'm pretty sure the company cut ties with him a long time ago.

[beelzebaby]

i.. uh...

how's everyone's weekend going?

[deepsbluesea]

But what makes Lululemon so special?

[backtoblack]

Illusion of value and desirability through exclusion

[deepsbluesea]

now i know not to invest in their products

[backtoblack]

I've ended up on textile TikTok and lululemon is one of the few athletic brands that hasn't invested in developing their own fabrics. Trendy colorways distract from the fact it's truly the leisure side of athleisure.

[syvlie0o0]

Sad to see her doing this after Lululemon has been explicitly racist to Asians for literally 20 years now. It's not like she needs the money.

He has previously said he chose the name "Lululemon" because the L sound is not in the Japanese language. "It's funny to watch them try to say it," he said in a 2004 profile in the National Post Business magazine.

[mayjailer]

wow, this is disgusting. the fact that he felt comfortable saying this out loud...

[pseudonygma]

How did her team not research this? Michelle, what are you doing? You don't need this money!

[fubukihakuryu]

Y'all do realize there's A LOT of tension between Chinese and Japanese people and Chinese people dgaf about the creator of the brand making fun of Japanese people.The brand actually does really well in China sadly.

[anterrabre]

Hmmm...