Michelle Yeoh stars in a Chinese New Year short film for Lululemon

[deepsbluesea]

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Academy Award-winning actress Michelle Yeoh joins eight Wing Chun dancers to herald the arrival of the Spring season in Lululemon’s short film, Be Spring. The 61-year-old star and the Wing Chun dancers are clad in Lululemon’s Lunar New Year capsule collection that draws inspiration from dragon scales, a timely nod to the year of the dragon.

Comments

[deepsbluesea]

But what makes Lululemon so special?

[backtoblack]

Illusion of value and desirability through exclusion

[deepsbluesea]

now i know not to invest in their products

[backtoblack]

I've ended up on textile TikTok and lululemon is one of the few athletic brands that hasn't invested in developing their own fabrics. Trendy colorways distract from the fact it's truly the leisure side of athleisure.

[deepsbluesea]

and cost a lot of money