Bob Iger blames The Marvels box office failure on being to free BTS

[a_files06]

Bob Iger blames the underperformance of ‘THE MARVELS’ on the large volume of content making it difficult for execs to supervise.

“‘The Marvels’ was shot during COVID, and there wasn't enough supervision on set [from execs]”

(Source: https://t.co/rlzf2pZglk) pic.twitter.com/pmVRRPk1jL
- DiscussingFilm (@DiscussingFilm) November 29, 2023
-Bob just

Comments

[__onthebound]

CEO who can't manage to look after the projects of their employees. Isn't that why he has a staff? Is he just incompetent?

[theleveebroke]

The Marvels may be a much better movie than Antman: Quantumania, but it did do worse against an even bigger budget. That said, Iger is a colossal dipshit and has no actual understanding of how or why it flopped the way it did.

[v_is_for_violet]

Huh? I think it’s actually kind of confusing as to why it’s flopping THIS bad but none of the theories I see put forward quite click for me. However I can say with absolute certainty that no one believes it’s floppage is because of not enough corporate oversight lmao I feel ridiculous even typing that out

[la_loony]

I think it's a combination of mainly these 3 things:
- quite a few people I think have stopped going to theaters due to Covid and are not that interested in going back in general when they know a movie will end up on a streaming service for sure
- even if people want to go back to theaters after Covid, unless you have some deals or whatever available, it is really expensive (from what I gather even more so in the US than my country). Even just tickets. Not everybody wants to pay that or can afford to.
- MCU/comic movie fatigue due to too much output (no matter if it really needs to be seen to understand things) and a massive drop in quality due to the lack of a storytelling vision.

[a_files06]

I'm single and it cost $50 to see this movie when you put in popcorn/drink.

[la_loony]

It's truly insane.

I hate that studios won't do shit to make it easier for theaters to lower ticket prices again, which is what would probably help the most to get people back to go see films.

[kawaiiairbender]

😮‍💨

I guess he needs to tell shareholders something.

[primimproper]

There are a plethora of reasons it didn't make a billion dollars, and NONE of them are because the film executives were hands-off.