UK forces influencers to declare when using beauty enhancing filters when posting sponsored content

[milotic2]

We've banned ads by influencers today for using filters to exaggerate the effectiveness of beauty products. Via @thetimes https://t.co/RLgDS3EY5U
- ASA (@ASA_UK) February 3, 2021

The Advertising Standards Agency (ASA) in the UK, has upheld complaints against British influencers who posted photos and videos purporting to show impressive results of tanning lotions and beauty products. With celebrities and influencers being ordered not to use filters to exaggerate their attractiveness and effectiveness of the products they promote in order to not to deceive the public.

Source 1