UK forces influencers to declare when using beauty enhancing filters when posting sponsored content

[milotic2]

We've banned ads by influencers today for using filters to exaggerate the effectiveness of beauty products. Via @thetimes https://t.co/RLgDS3EY5U
- ASA (@ASA_UK) February 3, 2021
The Advertising Standards Agency (ASA) in the UK, has upheld complaints against British influencers who posted photos and videos purporting to show impressive results of

Comments

[myhipusername]

I was just thinking earlier today about how scared I am about what the future holds when it comes to cosmetic surgeries and the normalization of them. Where is the line between “societal beauty standards are harmful” and “do what makes you happy”?

Give me the sociological discourse ontd I live for it!

[xdaisyxlovesxbb]

its going to be jarring to see. i remember a post that did looked at the fashion from 2000s and its jarring to see how normal everyone looked. the pics didnt have any filters and ppl didnt have noticeable plastic surgery.

[euraylie]

I really hope the next generation has some sort of counter movement, something like natural is cool. Because otherwise we're all going to end up looking like mutants

[myhipusername]

I think really the true saving grace is how culture is always evolving. I remember the thinness of the 2000s to the 180 (well kinda debatable there lmao) that we have now tells us that in another 5 years some other look will be in and then we’re going to look back and be like “we were really doing all this huh” because it has happened with every generation lol (hello the eras of thin eyebrows!)

I think if we continue body positivity and representing how normal bodies look then naturally we will gear towards more people not feeling the need to drastically change their looks. As humans we really don’t realize just how much all of this influences our perceptions of ourselves

[bullybreed]

I feel like that is going to be hard to monitor. There are so many ways to retouch and edit and people have long forgotten what an unedited picture would look like. But interesting to see what effect it has

[penelopetaynt]

I'm guilty for cleaning up my skin... My skin is not crazy bad but I breakout. I feel bad when people comment "drop your skin care routine" and always reply "Facetune, sis"

[likeiused2]

This was me (removed zits). Then I deleted socials. Best thing ever.

[myhipusername]

Ugh true. I did too until I saw one influencer posting a totally unedited video and I was like.. you mean everyone still has texture and darker under eyes and lack of fluffy eyelashes?? It snapped me back so much I know zoom in on celeb selfies once in awhile and ALWAYS has multiple layers of filters and editors on it

[snortingcoke]

i don't know how they're going to enforce this though

[caughtmereading]

Me neither. It seems like there are SO many ways to retouch photos or add filters. I feel like it would be impossible to set limits on how much retouching/blurring/etc would count and then reinforce them.

[stf_ugh]

Yeah they’re going to find so many loopholes

[doubtmars]

I feel like these people always attract "haters" who will report them to ASA.

[rhenna_navi]

Good, fuck influencers.

[penelopetaynt]

The blurring in the middle is painfully obvious.