Taylor Swift sends feo cardigan to fellow celebs, sells 1.3 million copies of Folklore in 24 hours

[stewie_e]

https://instagram.com/p/CDEW-k1Acu2
♪ Feo cardigan sweater on its way from the reputation UPS truck, where you at?! ♪ Taylor Swift has been shipping out the cardigan featured in her latest music video to celebs and their kids. Some of the recipients include: Jonathan Van Ness, Kesha, Elle Fanning, Jennifer Hudson, Reese Witherspoon’s daughter Ava

Comments

[spittingfish]

I like the album. Don't like the cardigan.

[beigemediocrity]

I don’t like the album and I don’t like the cardigan.

[queasybake]

the sound and genre may change, but classic t-swift and her video plug merch still remain (this looks like every caridgan I've thrifted, btw).

[enamored]

The cardigan's ugly but I bought this because I've been feeling like tie dye lately:

[trendsnational]

Well she got her AOTY nom on lock.

[frejabehaerich]

for shilling a cardigan?

[genbu_no_miko24]

Adele still hasn't released anything yet, so lets hold off to see if the baddie Adele era will be this year lol.

[trendsnational]

Adele will release after Grammy cut off.

[likeanunmadebed]

1.3 is a lot like 13 her favourite number!

[agentsoup]

*screaming into a cardigan*

[talks_alot02]

This is not a dig at TS, but I don't understand why she'd want that awful sweater to be the swag she is hocking to people. Maybe without the stars, it might be be as bad. Just a basic, kind of granpa-y cardigan.

[agentsoup]

You think that's ugly wait til she tries to make those pigtail buns happen.

[anachan87]

it's pure acrylic yarn

[crash31]

Is it really necessary for her to send merch to her fellow rich folk at this point in her career?! It’s like the Kardashians sending their shitty makeup/other random goods to people for the Instagram shout outs and ‘free’ marketing.

[inwazyja]

It’s a sure way to get people to post about it, therefore keeping the album/Taylor’s name alive on social media. It’s the same tactic beauty brands and detox teas use and unfortunately it apparently is successful.

[sparklytootsie]

i was just reading the guardian review of her album where they're praising her from staying away from gimmicks to fill in the space that has been left by her not talking to the press anymore, just for her to do this

[frickinawesome7]